All coursesBuild Skills · Kinatech Institution

Digital Marketing

Learn how businesses actually find customers online. You'll plan content, run paid ad campaigns on Meta and Google, grow social channels and measure what works.

Fee
₦90,000
Duration
6 weeks
Level
Beginner to intermediate
Certificate
On completion

What you'll be able to do

  • Build a marketing plan around a real business goal
  • Run and optimise Meta and Google ad campaigns
  • Grow and manage social media channels
  • Read analytics and report on results

Curriculum

4 modules · hands-on and project-based.

  1. 01

    Strategy

    • Audiences & positioning
    • The marketing funnel
    • Content planning
  2. 02

    Social & content

    • Organic growth
    • Content that converts
    • Community management
  3. 03

    Paid advertising

    • Meta Ads Manager
    • Google Ads
    • Budgets & targeting
  4. 04

    Measure & improve

    • Analytics & pixels
    • Email & retargeting
    • Reporting on ROI

Who it's for

  • Aspiring digital marketers and freelancers
  • Business owners marketing their own brand
  • Social media managers leveling up